Hotel and resort managers have all the reason to think of ‘bed bugs’ as the dirtiest words in their industry.
The problem isn’t so much the bugs themselves, but how travelers react to online reviews of hotels that have been reported by past guests to have a bed bug infestation. A new study by the University of Kentucky, USA, has put some hard numbers to the financial impact of online reports of bed bugs in hotels. Results show that, on average, a single report of the pesky critters in a recent traveler review decreases the value of a hotel room by $21 per room per night for leisure travelers and by $38 for business travelers.
Conducted in May this year, the study surveyed more than 2,100 respondents – 1,298 leisure travelers and 790 business travelers – about how they would react to various problematic issues encountered in hotel rooms.